I Always Get A Wedgy When I Wear A Thong

High level of cultural marketing

A high level of cultural marketing in terms of creativity, rigor, and the target group presented the jury set the award on the occasion of the Cultural Marketing Award 2009.

Ströer Group, Germany's market leader for Outdoor Advertising, has awarded the prize together with the culture marketing agency projekt2508 GmbH, to award prizes to more creative and targeted marketing in the cultural sector. Some 40 cultural institutions from home and abroad, including art projects, museums, opera houses, cities and theaters took part in the competition.

The panel of judges with representatives from the fields of advertising, higher education, direct marketing and media-nominated at a meeting eight marketing concepts and their implementation.

are still in the competition, the houses Grassi Museum Leipzig and acting food and the Kunsthalle Bremen in the exhibition "Paula in Paris", the LWL-Museum for Art and Cultural History in Münster with the exhibition "Places of Our Lives", the Museum Hessen Kassel with the exhibition "Jolly King", the Museum Kunst Palast in Dusseldorf with the exhibition "Diana and Actaeon. The forbidden glimpse of nudity," the Schirn Kunsthalle in Frankfurt, the exhibition "Impressionists" and the Stuttgart State Opera with "Aida".

Five of these contributions are honored at the ITB 2009 as the winner and receive services from Ströer Media for a total of 30,000 € and a presentation opportunity in CULTURE LOUNGE at the ITB 2010 in the amount of up to 7,200 €.

"We were impressed by the wealth of creative entries. More and more campaigns of the cultural scene redeem the claims of a successful marketing, "says Hermann Meyer Sick, a member of the Executive Board and Head of Western Region at Ströer German cities Medien GmbH and jury member.

Among the jurors also Doris Maull (SWR), Prof. Helmut Wachowiak ( International University of Applied Sciences Bad Honnef, Bonn), Dr. Volker Rodekamp (German Museums Association and director of City History Museum London) and Kai Geiger (Art Cities in Europe).

The awards ceremony will be held on 13 March 2009 by 16 clock in CULTURE LOUNGE of International Tourism Exchange ITB, Messe Berlin in Hall instead of 10.2.


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