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retirement homes - the target group 65plus

nursing homes compete for investment
second IIR Conference "target group 65plus", 23 and 24 March 2009, Berlin

The financial crisis also affects the elderly and nursing homes market. Investors who have financed their projects with short-term loans must be prepared for problems in the follow-up financing.

"The banks require not only much higher interest rates, but also greater equity participation," said Carsten Brinkmann, chairman of Terranus Consulting. (Doctors-Zeitung, 16.01.2009) In addition, the modernization of existing buildings had been neglected in many cases, what makes it more difficult to sell. Brinkmann, "The prospects are now more closely on the location and condition of the property."

According to the Federal Statistical Office, the total investment volume was at nursing homes in 2006 and 2007 around 4.8 billion euros. In late 2007 exceeded the bed supply in nursing homes, the need for more than 13 percent. have (World, 21.01.2009)

What are the sagging economy and oversupply for the seniors housing market, shows the second IIR Conference "target group 65plus" on 23 and 24 March in Berlin. More than 20 international experts from the real estate and Health lecture there about the future of the market for retirement and nursing homes.

Dr. Matthias von swan wing of the Federal Ministry of Health spoke about the current political developments after the long-term care reform. Kersten Bull, managing director of the Workers' Samaritan Federation and Chairman of the Conference, provides an overview of the market operator.

-dpa

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High level of cultural marketing

A high level of cultural marketing in terms of creativity, rigor, and the target group presented the jury set the award on the occasion of the Cultural Marketing Award 2009.

Ströer Group, Germany's market leader for Outdoor Advertising, has awarded the prize together with the culture marketing agency projekt2508 GmbH, to award prizes to more creative and targeted marketing in the cultural sector. Some 40 cultural institutions from home and abroad, including art projects, museums, opera houses, cities and theaters took part in the competition.

The panel of judges with representatives from the fields of advertising, higher education, direct marketing and media-nominated at a meeting eight marketing concepts and their implementation.

are still in the competition, the houses Grassi Museum Leipzig and acting food and the Kunsthalle Bremen in the exhibition "Paula in Paris", the LWL-Museum for Art and Cultural History in Münster with the exhibition "Places of Our Lives", the Museum Hessen Kassel with the exhibition "Jolly King", the Museum Kunst Palast in Dusseldorf with the exhibition "Diana and Actaeon. The forbidden glimpse of nudity," the Schirn Kunsthalle in Frankfurt, the exhibition "Impressionists" and the Stuttgart State Opera with "Aida".

Five of these contributions are honored at the ITB 2009 as the winner and receive services from Ströer Media for a total of 30,000 € and a presentation opportunity in CULTURE LOUNGE at the ITB 2010 in the amount of up to 7,200 €.

"We were impressed by the wealth of creative entries. More and more campaigns of the cultural scene redeem the claims of a successful marketing, "says Hermann Meyer Sick, a member of the Executive Board and Head of Western Region at Ströer German cities Medien GmbH and jury member.

Among the jurors also Doris Maull (SWR), Prof. Helmut Wachowiak ( International University of Applied Sciences Bad Honnef, Bonn), Dr. Volker Rodekamp (German Museums Association and director of City History Museum London) and Kai Geiger (Art Cities in Europe).

The awards ceremony will be held on 13 March 2009 by 16 clock in CULTURE LOUNGE of International Tourism Exchange ITB, Messe Berlin in Hall instead of 10.2.


-apa-

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Caotina: best chocolate powder at Stiftung Warentest


Caotina surfin, delivering quality chocolate drink of the Swiss manufacturer and hiking WISO winner of January 2008, documented in the current comparison at Stiftung Warentest, the leading position in the segment of the chocolate powder. The

in Germany by the company Genuport Trade was surfin AG sold a total score Caotina this good (2.0) and sparkled alongside his chocolate taste particularly excellent microbiological quality and low pollution.

Fine chocolate is the latest trend, enjoyed whether in solid or liquid. It is understood that even in the cocoa beverage powders more consumers to choose the quality and especially high-quality chocolate powder.

In the 'test' output was 12/2008 Stiftung Warentest in a large product comparison cocoa beverage powder as a close look at how chocolate powder and put it usual rigorous evaluation standards to:

was the sensory evaluation of "satisfactory", was able to test quality rating of a maximum of one Note be better. Was the nutritional quality for children from 4 to 6 years "sufficient" was the nutritional quality than half a grade better.

Was the declaration "insufficient", was devalued, the test quality rating by half a note, and so on. All the more impressed that Caotina Surfin, with four 'good' and two 'very good' have not only reached the top grade, but could also refer you much more expensive products on the courts.
given Christof Stulz, export manager of manufacturer Wander: longs "Especially in times of global economy, the growing consumer demand for quality products, on which he can rely on this perspective, we are with our philosophy to use only the best raw materials, full and. entirely on the amount of time.

It is our goal to provide our customers enjoyment and quality of life. The top-rated by Stiftung Warentest is for us the best confirmation that we are thus on the right track and we hope also the latest Products Caotina noir and blanc taste Caotina to meet our customers'


Wander AG. Guarantee unique drinking & food experiences in everyday life The Wander AG develops, manufactures and markets high-quality food products under brands such as Ovaltine ® profiled, Caotina ® and Twinings ®, operations in Switzerland, about 300 people and has built in Neuenegg (near Bern), a European production center for Ovaltine, Caotina and other products

Genuport Trade AG.. A successful distributor in the German market The Genuport Trade AG in Norderstedt a vendor-independent marketing and sales organization for the Space and focuses on the marketing of internationally renowned brands in the categories salty snacks, drinks, chocolate, sweet biscuits, confectionery and Children.



-apa, ots also

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gourmando.de-The most beautiful Gifts for Valentine's Day

Vive l'Amour -


common desire for pleasure? Who wants to give his sweetheart once something other than roses or jewelry, the Gourmondo offers lovely gift ideas, sweet temptations and thank you very enjoyable alternative recommendations.

Germany's leading online shipping offers international cuisine for the perfect gifts for Valentine's Day, yes because love always goes through the stomach.

How about, for example, with a breakfast in bed? The gift set "Sweet Love" offers this fine cuisine. In a gift box is the Organgenblütenhonig, which is perfect with its delicate texture as a spread. He can also be used as an ingredient for the "Sweet Love" Kusmi Tea, which is also included in the gift box.

The black Chinese tea is flavored with ginseng, licorice, pink pepper and spices and baked Tuscan Cantucci almond, honey and sea salt, are a delicious crunchy treat.

A romantic gift idea for Valentine's Day is also the heart box "Confezione regalo cuore" with small chocolate hearts full of solid milk chocolate. Each heart holds a small loving greeting.

are printed with little love messages, the 18 bars of chocolate "Collection Coeur de Chocolat" a lovely gift for lovers. The fine milk and dark chocolate Monbana is a gift that truly comes from the heart.

The pink mini-bag of Fauchon is a small but sweet for your sweet tooth attention. Two fine chocolate pralines filled with hazelnut praline and whole hazelnut delight your sweetheart for Valentine's Day.

At the end of the day it even more refreshing to the "Moet & Chandon Brut Impérial trigger "on the love and future together.

Additional information and many other gift ideas for Valentine's Day can be found online at www.gourmondo.de .


-apa, ots-

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Sights-For-Free-Tips lastminute.de

On save cities missions, and lots of

experience with the right tips you can experience on a city tour many sites for free - because often cost just the site visits a lot of money

vain to museums, free tours, concerts for zero € -. Lastminute . com, the travel and leisure website, has the best "sights-For-Free" for exciting Low-cost-city trips. All tips plus Flight with Flight + Hotel as to Rome from 136 € and hotels in London, for example from 15 € to http://www.lastminute.de/citytrip-for-free

Rome

Rome as a low-budget experience : one of the many highlights are the Vatican Museums, which include the Sistine Chapel with Michelangelo's ceiling fresco - on the last Sunday of each month admission is free, saving 14 euros!

Instead of paying in museums high ticket prices, there are many works of great artists in Rome to admire for nothing: in the Church of Sant 'Agostino a Raphael and Caravaggio in San Luigi dei Francesi and in Santa Maria del Popolo also paintings by Caravaggio. Immerse yourself in the ancient times when visiting the Roman Forum is 11 €. For 0 € however you get down a great overview of the ancient site of Capitol Hill.

Free admission are also right next to the no less impressive Roman Forum, the Pantheon from the imperial era, the Marcellus Theatre and the Church of Santa Maria in Cosmedin the Mouth of Truth - the stone mouth of liars allegedly biting off the hand.

favorable to Rome: Hotels from 18 € or three days, including flights and two nights accommodation with breakfast from 136 €.

London

are generously equipped, the London museums - and generous There is also the city: visit the National Gallery, the Tate Britain, Tate Modern, the Victoria & Albert Museum, the Natural History Museum or the British Museum free of charge. It is fascinating to the visitors' gallery at meetings of the House of Lords or House of Commons to be there during the week is it possible at different times in vain.

Still looking for more English tradition: Every day at 21.53 clock according to a strict protocol, the main gates of the tower closed at the "Ceremony of the Keys" - for over 700 years and still do for free. Truly luxurious - but in vain: during a visit to the auction houses Sotheby's and Christie's has one of the rare opportunity to speak to visit major art auctions, which presumably will disappear shortly thereafter in private hands.

Finally a concert? In the church of St. Martin-in-the-Fields in Trafalgar Square at noon, there are daily free concerts.

Cheap London Hotels from 15 € or three days, including flights and two nights accommodation with breakfast from 140 €. pay

Paris

some millions for a work by Leonardo da Vinci - the Louvre to look at his Mona Lisa is free: Normally, the entrance fee 9 € - every first Sunday of the month and on 14 July is the admission free; visitors under 26 years, every Friday free of clock 18 bis 21.45 admission.

the Centre Pompidou, the Musée d'Orsay and other museums in one saves the entry price of 9.50 € or 10 € also on the first Sunday of the month. In a large city like Paris can Metro or taxi can be expensive - a green tip and is ideal to quickly get from one attraction to another:

The "self-service bike-rental" Vélib has many stations in the city - a day ticket costs 1 € and the first 30 minutes are always free. Priceless, yet in vain: The famous department store Galeries Lafayette has a terrace from which you look directly at the opera on the horizon and sees the Eiffel Tower.

favorable to Paris: Hotels from 24 € € or three days and two nights including flights from 146 €.

Madrid

El Greco, Velazquez, Goya and Titian for 0 € - the world-famous Museo del Prado: from 18 to 20 clock Tuesday to Saturday and from 17 to 20 clock Sunday will not be collected from the normal 6 €. The National Archaeological Museum on Saturday afternoon from 14.30 clock for free, and all day Sunday - on a normal day, you pay 3 euros to see the replica of the prehistoric cave paintings at Altamira, vases and mosaics from Greek and Roman antiquity.

also travel easy on the budget of the Museo Nacional Centro de Art Reina Sofia - with works by Picasso and Dali - has free Admission Saturday and Sunday from 14.30 to 14.30 clock clock and provides a savings of EUR 6. The Royal Palace in the heart of the city where the English royal family lives, can be visited every Wednesday for free instead of 10 €. In Madrid, there is even the chance to eat free: in some bars are all through the free tapas served with the drink. You can find these bars in the Santo Domingo area near the Gran Via.

Cheap Madrid Hotels from 24 € or three days, including flights and two nights accommodation with breakfast from 146 €.

New York

an icon in New York is the very narrow Flatiron Building - each week on Sundays there is a free Tour of the area and the building where you can learn a lot about the neighborhood and living history. Every Tuesday to Friday from 12.20 bis 12.50 clock they relax in the bustling metropolis in the atmospheric Grace Church on Broadway in "Bach at Noon", a daily organ recital (until May 2009, in the summer only Wednesday).

Exceptionally, for where you can already hear Grammy-nominated artist, without paying for it: the Carnegie Hall Neighborhood Concerts offer for over 30 years of regular gigs in different districts of New York's - and so bring free concerts to the residents. For January to March, for example, find events in Queens, Brooklyn and Manhattan held - from classical to jazz, gospel.

to New York Cheap Hotels from 26 € or three days, including flights and two nights accommodation with breakfast from 348 €.

Bookings on http://www.lastminute.de/citytrip-for-free or call 01805 / 284 366 (14 Ct. / Min) Price per person in double room.

About lastminute.de

"sights-For-Free" Tips and more at http://www.lastminute.de or call 01805 / 284 366 (14 Ct. / Min.). lastminute.de is the travel and leisure website that helps get the most out of free time to make - with smart deals and inspiring Ideas for every single day of the year: Whether

beach holiday, short break, wellness, holiday, city break, flights, city or design hotel, cruise, vacation rental, rental car or Edge of Space Flight. The product range includes flights of more than 300 airlines, 80,000 hotels worldwide and several million a day trip offers all major tour operators - with a price guarantee. lastminute.de part of lastminute.com, Europe's independent travel and leisure Web site number 1, and is a pioneer among the German travel sites.



lastminute.de Doris Schinagl